BaaS Offerings Continue to Grow

BySteven Huey

Published Thu May 10 2012

The makers of Simplenote recently introduced their Backend as a Service (BaaS) offering called Simperium that looks to compete in an increasingly crowded space with services like CloudMineKinvey, and Parse and to some extent with iCloud for iOS and OS X only apps. So just how crowded is this space? Back in February, Kinvey published their own map of the BaaS ecosystem that highlights different tiers of the ecosystem and various relationships between them.

It will be interesting to see how this ecosystem develops through additional partnerships, acquisitions, rounds of funding, and killer apps that take advantage of a specific service. Another aspect to watch will be the pricing models. Simperium and Kinvey are free either at the moment or while in beta with CloudMine and Parse both taking a 3 tiered usage based pricing model.

BaaS offerings look to lower the barrier of entry for start ups and indie developers looking to build a multi-platform app or app with server side needs. With consumers using more mobile apps and devices these services should deliver an even better and more consistent experience and less frustration keeping their data synced between desktop, web, and mobile apps.

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The Internet of Things and Big Data
I've been following the developments in the "Internet of Things" and Big Data / Open Data markets as new apps and tools are released and they look to be two exciting technologies on a collision course. With the advent of internet connected home appliances like Wattvision and Nest that provide real utility to the average home owner at reasonable prices along with crowd funded projects like Air Quality Egg or Twine we should see an explosion in the kinds and amount of useful and real-time or near real-time data that is available to anyone with a smartphone. Health metric or "quantitative self" tracking devices such as Fitbit, Jawbone Up, and the Pebble watch will fuel this data explosion as well.